If 2003 had provided the first signs of more 'busy' strips, this is arguably when the phenomenon reached a peak. Grip-tape was now becoming de rigueur, almost intrusively so. The hosts France's move to a darker blue raised eyebrows, especially when it meant that New Zealand had to change from their famous black when the countries met in the quarter-finals in Cardiff. South Africa emerged victorious, beating England in the final.
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